Launching Your Business Online

Course Instructor

Course Information

Course Instructor

Paul Smith Paul Smith Session Instructor

That Tech Guy Trainer & Assessor

Course Overview

Welcome Introduction
Why online is important

Domain Names

Domain name overview
Make it brandable
Make it pronounceable
Make it as short as possible
Bias towards .com
Avoid trademark infringement
Make it intuitive
Use broad keywords
It’s okay to append or modify it
Purchasing your domain name
Name server configuration

Your Website

Website overview
Website platforms
Pages & layouts
Colours & design
Contact, booking form
Privacy & terms

SEO (search engine optimisation)

SEO overview
Keyword research
On-page
off-page

Social media

Introduction
Why social media
Know who you are
Know who is your ideal target
Which platforms should you be using
Facebook
Facebook tips & myths
Setting up an Instagram profile
Instagram tips & myths
Setting up a Linkedin profile
Linkedin tips & myths
About Xpozur

GMB (Google my business)

GMB overview
Registering a new GMB
GMB Basic setup
GMB Posts, chaining
GMB website
GMB Analytics
Direct linking to write a review

Tracking

Tracking overview
Google Analytics
Facebook pixel
Google Ads
Scroll to Top