Launching Your Business Online View course details Paul Smith · January 9, 2021 Course Overview Welcome Introduction Why online is important Domain Names Domain name overview Make it brandable Make it pronounceable Make it as short as possible Bias towards .com Avoid trademark infringement Make it intuitive Use broad keywords It’s okay to append or modify it Purchasing your domain name Name server configuration Your Website Website overview Website platforms Pages & layouts Colours & design Contact, booking form Privacy & terms SEO (search engine optimisation) SEO overview Keyword research On-page off-page Social media Introduction Why social media Know who you are Know who is your ideal target Which platforms should you be using Facebook Facebook tips & myths Setting up an Instagram profile Instagram tips & myths Setting up a Linkedin profile Linkedin tips & myths About Xpozur GMB (Google my business) GMB overview Registering a new GMB GMB Basic setup GMB Posts, chaining GMB website GMB Analytics Direct linking to write a review Tracking Tracking overview Google Analytics Facebook pixel Google Ads
